The manner in which businesses market their products and services has changed dramatically, and a major aspect of that is the rise of the internet. Suffice it to say that the internet has made it so that anyone can take part in marketing campaigns, but there is still a fair bit of technical jargon that you need to slowly work your way towards wrapping your own head around. There are two main areas of focus that we want to highlight here, namely SEO and PPC management, and you should bear in mind that they both hold an equal level of importance for the most part.
We are going to start off by describing SEO management. When you are managing your SEO, you are basically keeping an eye on the hits your page is receiving, and monitoring the impact that any and all changes you make have on this user traffic. SEO is also something that requires you to maintain your website and make it fully functional beyond a reasonable doubt, and on top of all of that you might need to add some keywords so that people can stumble across your site. The issue of seo vs. ppc is not a debate, rather it is a discussion of two distinct practices that can complement one another if you play your cards right.
PPC management tends to take on a different meaning when you look at it in the context of SEO management. They usually go hand in hand, since your clicks would only go up if your SEO is solid and having people come to your site will only be profitable if you have managed your PPC strategies well enough.