There are countless reasons for why you might want to go about investing in a business of your own at any given point in time. A big part of the reason why that is the case has to do with the fact that businesses help keep the economy running in some way, shape or form, and they can help you to achieve a fair bit of independence from the rather depressing life that comes with having to depend on employers for wages and the like.
That said, you might not find it easy to penetrate into the market these days. One reason for this is that virtually all markets are pretty much saturated, so finding people that are willing to buy your products might just end up seeming like an exercise in futility. The good news is that you can invest in local advertising to help give your products a bit of a push. We are of the opinion that any and all businesses should invest heavily in marketing before they go about doing anything else at all, and you should do the same as well.
The reason for marketing being so important is that it can give you a bit of a leg up and enable you to figure out the manner in which you can maximize the potential of your business in the long run. Instead of being intimidated by the kind of competition that you are facing, you should try your best to initiate a marketing campaign that would show your competitors that you are really not the sort of person that should be trifled with and they would give you a fair amount of respect.